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Our Mission

Shimmer offers a curated collection of the best in clean and ethical beauty. We are the area’s only boutique dedicated specifically to pure, effective and elegant products that are never animal tested. In February 2019, we launched our first pop-up location inside Stephen and Co Salon and Spa in Dartmouth, Mass surrounded by a community of beauty experts. In May, we expanded to our full-time location in the heart of historic downtown New Bedford.




All of our collections focus on creating beautiful and effective products while ensuring nothing is ever tested on animals. Our makeup brands were created by professional makeup artists who have created clean cosmetics that perform like conventional cult classics. All ingredients have been well-researched for safety and necessity.


Beauty without the bad stuff


“You shouldn’t have to choose between beauty, your body and your bank account."

— PYT Beauty


signature scents

“beauty lies in the simplest and purest of things. kai brings this idea to life by using exotic fragrance and natural essences in our light and intoxicating scent of gardenia wrapped in white exotics. kai captures the irresistible fragrance of the tropics in a full line of fragrance, bath, body and home care products. breathe in the beauty of kai, and experience today's most sought-after fragrance.” - Kai

paraben, sulfate, phthalate, phosphate & gluten free. microbead free. cruelty free. vegan. recyclable packaging.